NOVA GRANA is the new project of Nova Fruits to develop and manage pomegranate orchards accessing to new varieties and "Know How" to produce the best fresh pomegranates and arils for the world markets.
NOVA GRANA is an integrated project to respond to the increasing public awareness on pomegranate health attributes and the need for a supply of new selected varieties.
NOVA GRANA will develop orchards between 2013 and 2016.
NOVA GRANA to develop a global Network of producers in Israel, California, India, South Africa, Chile, Peru and Australia to supply the world markets.
The main variety in the project is the Smith Pomegranate. Other selected varieties to extend the market coverage and specific niches.
NOVA GRANA works with major category managers to bring the best pomegranates to the retailers in the world markets.